1.3 Our Standards

We hold ourselves to a high standard of excellence and quality.
We take pride in our work and the recognition it has received within the industry. We also adhere to the American Institute of Graphic Arts (AIGA) Standards of Professional Practice. What does that mean to you? Simply put, we operate our business ethically and follow industry standards. We treat our clients, partners and vendors with respect and ask for the same in return.

One issue on which the AIGA and the design profession in general takes a strong stance is that of Speculative Work. As creative professionals, we will not participate in speculative presentations (i.e., spec work). Successful design requires an investment in time and thinking to appropriately research the client, the competitive landscape and the audience for the project. In turn, that requires an investment of resources from the client to compensate us for our thinking, our expertise and our time.