2.1 The Proposal

With every new project we draft a brief document, the Creative proposal, that outlines the project description & deliverables, specific inclusions (number of initial directions, number of client revisions, etc.), and any special considerations and/or exclusions. This Creative Proposal will include concept development, design and any other creative costs associated with the project.

Usually, any printing and/or production fees will be determined and proposed at a later date when we have a more concrete idea of the size, structure, quantity, etc. (generally after the Design Review). The Printing and Production Estimates are submitted separately, prior to the release of any artwork to the printer or vendor.

The Creative Proposal also lists the cost range and a place for you to sign and date the proposal. After an authorized individual signs the proposal, you simply fax it back to initiate the project… this way everyone has documentation of what was agreed to.

Budget
In the spirit of open and honest communication, and in the interest of saving time for everyone involved, we encourage a frank discussion of budget prior to proposal development. If you have a budget, or if you have a cost ceiling, please let us know… in turn, we will be able to make sure our proposal fits your needs and expectations.

deposit
Upon approval of the proposal, we will issue an Invoice for one-half the lowest estimated fee. (More on Deposits in section 3.2)