2.2 Concept Development

We begin with a conversation including all key decision makers to clarify the parameters and goals of the project. In addition, we will review all client supplied content, copy or other materials that might impact creative development. Content can be provided by the client in an MS Word document or via email.

At the initial Design Review, we will generally present two to three (2-3) concepts. Depending on the type of project, we may show a portion or sample of the visual identity in order to get a feel for how the idea will work throughout the rest of the piece. For example, we might present a cover and a typical inside spread for a printed brochure or annual report. When presenting concepts for a website, we might show a home page and secondary page design.

key date schedule
In conjunction with the Concept Development, we will draft a Key Date Schedule that outlines all the necessary tasks related to the project and when each task is due in order to meet your deadline. This way, we can hold each other accountable for the work required to make the project a successful one – one which comes in on-budget and on-time.